Meet the demand for supplemental health

Direct support for holistic workforce well-being

Supplemental health benefits, including accident, cancer, critical illness, and hospital indemnity insurance are in demand. As they’ve moved from ancillary to necessary in helping address employee mental/emotional, physical, and financial wellness. But that’s just the beginning.

Benefits should do the following to make offering them to clients a cinch

  • Offer easy, simplified service, and administration   - Icon - handshake

    Offer easy, simplified service, and administration

  • Provide guided member enrollment that informs and empowers - Icon - hands holding an outline of a person

    Provide guided member enrollment that informs and empowers

  • Drive high value and use - Icon - bar chart with upward arrow

    Drive high value and use

Did you know that since 2022, supplemental health benefits like accident, critical illness, and hospital indemnity insurance have presented fast-growing revenue opportunities?

Top 3 growth products¹

  • 56%

    Accident

  • 77%

    Critical illness

  • 74%

    Hospital indemnity

Plus, nearly 7 in 10 employers agree that supplemental health benefits help them meet workers’ need for greater financial security.²

Why would clients want to offer supplemental health benefits?

Because having supplemental health benefits is correlated with higher self-reported financial wellness, as well as emotional wellness for workers, among other pluses.

Tell me more

1 Percent cited industry projections. Voluntary Product Trends, Eastbridge Consulting Group, Inc., 2021, included in Guardian’s Benefits Optimization 2023 report.

2 Benefits Optimization 2023: How supplemental health benefits and omnichannel communications support workforce well-being, Guardian Workplace Benefits Study report

For Agent/Broker Use Only. Not For Use With The General Public.

Some features are highlighted for illustrative purposes only. Please refer to your plan for benefit details and terms

Guardian’s Group Insurance products are underwritten and issued by The Guardian Life Insurance Company of America, New York, NY. Products are not available in all states.

In New York, Critical Illness is referred to as Specified Disease. 

In Colorado, Hospital Indemnity is referred to as Accident/Sickness Indemnity Coverage.