Communications we recommend employers share
Proactive and consistent touch points help drive employee participation in your new mental wellness benefits. The following messages and suggested timing can help you get started.
Share the good news about your organization’s new benefits in internal newsletters, your intranet, in your benefits portal quick summary, and benefit information packets. Choose your plan design for sample messaging. Insert the date when your benefits will launch.
Craft a personal message from one of your senior leaders for added impact. Not only does this help build awareness, but it also contributes to fighting the stigma in the workplace. Choose your plan design for sample messaging. Insert your leader’s name in the closing.
Post information on your new benefits to your intranet. Choose your plan design for sample messaging:
Leverage this message across your internal communications. Customize the message to your plan design:
Spring Health is your new mental wellness benefits provider offering confidential mental health support. Employees {and their family members} have access to {#} therapy sessions at no cost, personalized care plans, dedicated care navigation, mental wellness exercises, and more. Get started at guardianbenefits.springhealth.com.
Print this postcard and send to employees’ homes to drive mental wellness benefits activation on the Spring Health platform. Choose your plan design:
Leverage this message across your internal communications. Choose your plan design for sample messaging:
Request and share employee testimonials. Like the ‘leadership message,’ employee testimonials not only help build awareness, but also contribute to fighting the stigma in the workplace.
Posting information on your new benefits around peak moments: Mental Health Awareness Month (May), holidays, back-to-school, onboarding, etc. can be an effective way to engage employees.
COMING SOON (Guardian + Spring Health will provide messaging you can share)