Wow the consumer
Addressing every aspect of well-being
Wowing the consumer is in the DNA of everyone at Guardian. We focus on listening to our consumers, understanding them as whole people, and standing behind them at every stage of life. We provide them with the tools and resources to proactively navigate their well-being. Here are the highlights.
Guardian helps our youngest members establish a lifetime of good oral health and well-being
From the time a child’s first tooth comes in, how they learn to take care of their teeth can have a positive impact on their health and well-being for years to come.1 Early preventive care is key to good long-term physical and mental health, as well as cost savings. Our work on children’s oral health is a prime example of how we listen to our customers. Created based on customer feedback, Guardian’s Early Smiles® plan provides 100% coverage for children 12 and under to help support them with a lifetime of good oral health, which encourages their self-confidence and overall well-being.2
Financial clarity that helps you move forward
When it comes to your finances, it’s important to know where you stand. Making smart, informed decisions is near impossible without all your information in one place. Guardian’s proprietary financial organization platform, The Living Balance Sheet®, easily shows a holistic view of our customers’ finances, enabling them to make improved financial decisions and build strong relationships with our financial professionals.3 In 2023, we enhanced the customer experience — our new cash flow management features provide automated savings strategies so our customers can grow more over time.