Business strategy

At Guardian, we look at our customers with a whole different perspective — we are inspired by the things that make you “you.” To us, you are more than one phone call or one policy. You’re a loving parent, a proud new homeowner, a nature lover, or a shoulder to lean on. You lead a full life with joys, challenges, and growth. Through it all, we stand behind you on your journey to well-being — mind, body, and wallet®. 

Two women at a coffee shop, their heads together, smiling

Guardian’s outstanding service

We’re not the only ones saying we care about our customers

  • J.D. Power award - JD Power Logo

    J.D. Power award

    J.D. Power recognized our Life Insurance Contact Center for providing “An Outstanding Customer Service Experience” for Phone support. 

  • DALBAR award - Dalbar Service Award Logo

    DALBAR award

    DALBAR recognized four of our contact centers for service excellence.

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