A letter from Leyla

Whether you’re a first-year recruit, an industry veteran, or a multi-year qualifier, each one of you is an essential part of our Guardian community.

The successes and celebrations captured here are a testament to our vibrant and thriving culture. We recognize that the milestones and recognition you achieved reflect your dedication to your clients and your communities. We love seeing the commitment to this industry flow through generations and are especially appreciative of those of you that recruit and mentor new financial professionals. Thank you for helping us strengthen our numbers, broaden our reach, and support our Purpose.

Our business is built on trusted relationships – those you share with your clients, with your fellow field colleagues, agency leadership, and a network of teams at the Guardian home office. We’ve often said over the years how our success is mutual and intertwined. Thank YOU for growing with us and helping make Guardian what it is today!

In 2024, we celebrated 25 years of growing our wealth management business through Park Avenue Securities; we will be celebrating 20 years of the Living Balance Sheet in 2025. We’re inspired to continuously pursue innovations and enhancements to empower you in working with your clients across every step of the customer journey. We continue to bring new products to market to help you meet the protection, retirement planning and wealth management needs of the clients, families, and businesses that depend upon you for guidance. We’re investing in upgrades to our selling systems, platforms, and processes. And we’re proud of our award-winning service teams that go above and beyond to create meaningful moments.

As we look forward to the year ahead, congratulations again on your individual and collective successes! I’m excited to kick off another year of conferences and look forward to connecting with you throughout the year.

Sincerely,